ABOUT
THE EXTERNAL VIEW
Late evening. Chaos. Fabric rolls. Pattern pieces are covering the floor. Yarn in all shades of color is waiting next to the sewing machines to be used. The mannequin is wearing a half way draped dress.
Bright spotlight.
It’s a glimpse into the surgery room, where a heart is being transplanted. The designers heart. Finally some last stitches, then the heart is beating in a new chest - gemmed with millions of rhinestones.
THE INTERNAL VIEW
Late evening. I´m in a flow. The floor is covered with pattern pieces, but the perceived chaos is following a certain plan. I don't see the half way draped dress in front of me, but the vision of the final result.
The last stitch, a last critical look and my job is done. As the dress is coming to life and starts dancing the choreo of my heart, I'm all satisfied. For these precious moments I particularly love my job.
THE DESIGNER
Founder of SELINAGE is the Düsseldorf based designer Mira Naurath.
Her second name Selina provided inspiration for the name of the label. It is dated back from the ancient Greek and means "light" or "glow" - a great reason to bring some more sparkle to the world of figure skating.
Mira Naurath is a graduated fashion designer and artistic roller skater.
On her athletic path of 27 years she competed for many years as a single skater. For the last 15 years ongoing she is skating for the precision group Magic Team, which is regularly participating on national championships as well as European championships. All the experiences Mira collected over time she is incorporating into her business today.
As Mira started at the age of 12 to design and sew her own competition dresses, her love for details, colors and aesthetics set a sign for a future career as a fashion designer.
After having passed the high school graduation she studied fashion design at the AMD Düsseldorf, which also led her to spend a couple of months in New York with the designer Tim Hamilton.
Working for 8 years for the high fashion label Galvan London she developed to become a couture designer and made a lasting impact on the style of the brand.
Additionally she optimized her sewing skills in cooperation with some of Germany´s best couture tailors.
For Galvan she travelled from the Oscars to the Cannes Film Festival and designed outfits for world-famous personalities, such as Angelina Jolie, Rihanna, Michelle Obama, Emma Watson, Kate Moss, Paris Hilton, Jennifer Lawrence and more.
THE VISION
Mira Naurath unites her longtime professional and athletic experience and the passion for both areas to create a product, that combines the high functional requirements of ice skating and artistic roller skating with an aesthetic aspiration of a high fashion brand.
Inspired by the fashion weeks around the world, SELINAGE is transforming the skating rink into a runway and the athletes into style icons.
Mira finds her role models in art, architecture and in the fashion of the 90s supermodel era. Also a lot of shapes in the nature serve as a good reference for her constant search for the extraordinary.
She is attaching greatest importance to an innovative and clean design language as well as a high standard couture tailoring and a comfortable feeling for the athlete.
„In design everything is allowed and nothing is necessary.
I promote the theory ,less is more' and I am convinced, that good design is getting by on less details and is rather featuring innovative silhouettes as well as exciting lines and color combinations.
The garment should be able to transport a message and at the same time give the athlete self-confidence and vibrancy."